Nobody says it better than author Tim Ferriss, so I won’t re-invent the wheel on this one and I’ll use his disclosure template as he urges people to do. Thanks buddy, another solid contribution from the man, the myth, the legend.
TimShady.net is a research blog where I tend to post rants about Internet Marketing, and occasionally meet like-minded individuals to do business with. While it’s not financially driven as a core goal, I must keep current with the FTC’s blogging rules.
The FTC requires bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.
First, the obvious: I maintain this blog for the aforementioned purposes and update it as I see new Internet Marketing trends and things that I feel the world should know about. I do
Second, the less obvious: Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to specify this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place.
Rules are rules, and instead of citing “Hey Yahoo! sent me this mouse pad!” it’s just best to spell it out one time.
To watch my back and keep things on the up-and-up, for every recommendation, link, and product I discuss, one of the following all hold true: