Many people believe SEO to be an overnight phenomena. “I set my title tags and bought a few paid links – why isn’t my site ranking?” I hear this kind of stuff all the time. Most people read books, forums, or even specialized Internet Marketing forums and look for advice. Most of the time, the get road maps on what to do and how to do it. So why do their search engine optimization campaigns FAIL?
For starters, most people give up too quickly. Just as Rome wasn’t built in a day, neither was Google’s database of websites it shows on the first page. It takes time to build a web presence and get search engines like Google to “like” your site.
The truth is, you are swimming directly into shark infested waters! There are many people out there who day in, day out, dominate search engines for themselves or for their clients sake – while sitting in underwear in a nice climate. (Or not, I know some great Internet guys in Oklahoma as well!) So before anything, know that your battle is always an uphill one if you are new to online marketing. That said, online marketing and search engine optimization can be very rewarding if you follow the advice of a professional or avoid the pitfalls noted below.
Here are the top reasons your SEO campaign could be failing:
1. Lack of Content Updates
2. Poor Quality Content
3. Off Page Optimization
4. Lack of Authority
5. Jack of All Trades – Master of None
6. Too Spammy
7. Copying Another site’s Ideas and Storyline
8. Targeting the Wrong People & Traffic
9. Site isn’t Designed to Generate Action
10. Search engine optimization isn’t continued after initial push.
I can expand on any of these thoughts in depth, but that could take all day. Instead, if you have any questions about any of the thoughts, just leave a comment in this thread or email me using this form.
Search engine optimization is a critical part of any online marketing campaign. When done properly, it can be very profitable. When taken lightly, you will be watching your competition reap the rewards of being on top of the search engines.