Google has a knack for getting names for their algorithm’s updates. The last known update was called “Caffeine.” I had a lot of success ranking in Google for the last year, so that update was something I “figured out.” Google likes to do this to keep things interesting for webmasters (joke) and keep the content at the top of the search engine professional and relevant. (Sort of a joke depending who you ask.)
The rumor was that Google was looking to give less value to content farms (eHow.com, ezinearticles.com). Google does not like less-than-relevant content ranking, and many SERPS’s were showing articles on well-written keyword-rich titles showing near the top.
But did this work?
At first take, it’s had marginal success. This update has had an impact on 12% of US-facing search results.
Check out this report from German SEO solutions provider SISTRIX, which looked at its own historical data, determined that the 15 sites hurt the most by Google’s update so far are:
Interesting to me is that Business.com is owned by Yahoo!.
The rest of these sites (for the most part, but not all) accept user-submitted articles that require very little editing and do NOT get looked at in most cases. I’ve seen HubPages, EzineArticles, and ArticlesBase articles that were complete garbage rank in Google and I’ve been quite perplexed why they would enjoy that content as it’s first page results. I guess it’s agreeable that Google did not like that content.
Poor content and user opinions can clutter the Internet. I’ve submitted articles on subjects I just researched. It’s quite possible there are errors in some cases. I am a meticulous writer when the time presents itself, but hey, in the era of link building everyone has submitted an article or two that was rushed, unedited, or lacking attention to detail. It’s just the grind of Internet Marketing.
So what do I suggest you do to your Internet Marketing efforts in reaction to this update? Check back next week and I’ll have new information on the subject.