Unless people who find your website know you from a retail location or other personal encounter, your website is the first chance to make an impression. But, before you make an impression on someone, you must get them to your site. That’s the battle. When you search any major search engine for a topic you are looking for, let’s say “hire Miami personal injury attorney” for examples sake, many results appear. If you are one of the thousands of personal injury attorney’s looking to get that click, how do you go about doing so?
There are many methods to entice people to make it all the way from that search box to your site. Some people will write a catchy title tag, such as:
“Record settlement for Miami Personal Injury Attorney.”
Some will optimize their description for a keyword rich entry as well as an eye-popping attention-getter:
“Miami personal injury attorney has helped 10,000 victims recover over $19,000,000 in injury settlement’s in 2010.”
Others, will go a step further and optimize photos on their blog or site. If you search for “Tim Shady” you may encounter something like this:
The point I’m making today is that you can do many different things to get people to click on your site, and not one of the many others that appear in similar positions or placements. You would be amazed at how many people are more prone to click on a catchy advertisement or risque photo instead of clicking on something that exactly matches what they searched for, but only on a more vanilla level. It’s rare people go to a trendy ice cream parlor and buy a vanilla single scoop, they usually go for something exotic such as Mocha Chip, Peanut Butter and Jelly, or Cookie’s and Cream. Same thing applies for search engine marketing. Be sexy, be different, and get traffic.
One of the best written advertisements I’ve seen this year was for an e-book written by Mike Geary, called “Truth About Abs.” The text advertisement said “My Doctor told me ‘My belly or my life.’” That’s an in-your-face way to say “click me.” I clicked, and was impressed with the compelling information found in the e-book. I’m also happy to report that this e-book does very well online and is packed with weight loss information and facts that help people lose belly fat.
Drawing attention to your website is an art form. If you are writing bland, general advertisements that aren’t getting clicked on nearly enough, this is something you need to address ASAP. Contact me for a free consultation.